It Takes Two has been an absolutely incredible success since it first launched in March 2021 for multiple platforms. Switch owners had to wait a bit longer to get their hands on this award-winning title, but it eventually came our way November 2022.
With 3+ years under its belt and plenty of accolades as well, It Takes Two achieved a major milestone. Hazelight Studios, the developer behind the game, announced back in October that It Takes Two reached 20 million units sold worldwide across all platforms. The last sales check-in was back in March of this year, when it was announced the game reached 16 million units sold.
Wondering how this 2021 title continues to sell incredibly well? Polygon spoke to the Hazelight team for some insight, and they had a multitude of reasons as to why the game just won’t slow down.
First up, the team said these sales continue to pour in without any marketing support, as the budget for spreading the word was low. As a matter of fact, one of the devs says there’s been “no meaningful marketing spend” on the game in quite some time. That makes the 20+ million figure that much more impressive, especially when you consider that number doesn’t include players on subscription services like Game Pass and EA Play.
The devs also say that It Takes Two’s Game Awards win helped boost the game in a big way, and on a worldwide scale. This win spread the word on the game, and also convinced more streamers to hop on the title and give it a go with their audiences. In particular, the team mentions that It Takes Two has been welcomed in a big way in both the Western markets and Asia.
Last but not least, Hazelight thinks the game’s co-op focus has helped to woo gamers, as it gives them a chance to experience a title alongside friends and loved ones, and in a genre we don’t often see explored nowadays.
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